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Relevant Content and Dynamic Start Page

Keep a minimum content and keep it directly relevant. Avoid talking about your products in terms of how easy to use because irrelevant and annoying filler will not help in securing a user or a customer. Content should come in multiple formats like web page copy, blogs and articles, as to download such as case studies, whitepapers, short videos, demos and info graphics. Avoid putting a limit to your website in which your message can be delivered, as that will only limit your potential customer base. There should be multiple ways for a potential customer to reach your website. Compelling landing pages are something which holds the attention of the visitor. A great landing page makes the difference between a visitor sticking around or disappearing after a few seconds. Depending on what the site is ultimately for submissions or downloading materials, make the next steps which should be taken by a user very obvious to them.

Google?s 2015 Earth Day Logo Answers The Question ?Which Animal Are You??

It’s Earth Day, and to mark the globally recognized event, Google’s doodle team has created an animated illustration that serves up an “Earth Day: Which animal are you?” quiz.With ...

Leaked 2012 FTC called Google a monopoly recommended litigation

An “inadvertently disclosed” report from the Federal Trade Commission (FTC) labels Google a monopoly and appears to directly contradict the decision not to pursue legal action agai...

Successful logos can share a similar design.

Recent comparisons between logos showed the Crocs company logo pretty similar to the Lacoste crocodile logo. Both have been successful in their business ventures and the logos have...

E-tailing success forces traditional retailers to rethink strategy

The phenomenal clip of growth of the E-tailing sector in India is prompting traditional retailers to rethink and evolve their strategy and newer models. E-commerce and E-tailing co...

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