Keep a minimum content and keep it directly relevant. Avoid talking about your products in terms of how easy to use because irrelevant and annoying filler will not help in securing a user or a customer. Content should come in multiple formats like web page copy, blogs and articles, as to download such as case studies, whitepapers, short videos, demos and info graphics. Avoid putting a limit to your website in which your message can be delivered, as that will only limit your potential customer base. There should be multiple ways for a potential customer to reach your website. Compelling landing pages are something which holds the attention of the visitor. A great landing page makes the difference between a visitor sticking around or disappearing after a few seconds. Depending on what the site is ultimately for submissions or downloading materials, make the next steps which should be taken by a user very obvious to them.