While search engines are able to move around more types of media, text has always been the best option for search engine optimization. This is why everyone is talking about content marketing in which you need written content for every page of your website. You should have a goal to include text on every page of your website. Even a small amount of text, such as 150-word product description, is greater than none. If you upload an audio or video, include a text-based transcription on the same page. Both of these elements should be unique and should include main keyword which phrases the page. A common mistake many local businesses make on their website is including important information in images rather than text. Try to use text instead of images to display important names, content, or links as the Google crawler doesn’t recognize text contained in images. And last, but not least, add some text in your URLs.