What is the Importance of Website Maintenance?

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Summary

Many companies and brands focus on building a website and establishing an online presence. However, website maintenance also plays a critical role. This article explains the importance of website maintenance.

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Many companies and brands focus on building a website and establishing a presence. However, website maintenance also plays a critical role. This article explains the importance of website maintenance.

1, Maintaining website security

If websites are not maintained, then they become vulnerable to cyber-attacks. Imagine the website of a bank or an e-commerce website that has not been updated with the latest security features, updates and patches. The consequences are mind-boggling, not to mention the hot to brand value and reputation.

2, Rework and brand image

A website that is not updated constantly fails to reflect the aspirations of the brand and gradually becomes disconnected from its user base. Further, if a web development company were to try to make some updates, in this case, it will involve heavy rework. However, if there is a proper website maintenance plan, then incremental changes over time will ensure continued success, relevance and engagement. This will save time and money in the long run.

3, Optimizing website loading speed           

Users are fickle and have a very short span of attention. Any website that has a loading time between 1 to 3 seconds has a probability of bounce rate increasing by32%.  Hence, as technology changes, the latest trends must be observed, and the website kept updated so that user engagement (proper call to action) is maintained.

4, Effect on SEO

If you are relying on SEO for business, then you will need to pay close attention to nce website maintenasince each Google update constantly revolves around increased user engagement and enhancing user experience. For example, Google now gives a higher SEO rank for websites that are mobile compatible than for websites that are not, and these are just one among the many updates rolled out this year.

Says Kumar of NIkitha, a leading SEO services, and social media marketing company in Chennai, “Website maintenance is vital because, over time, many features will become obsolete. The Internet is constantly evolving and it is pertinent that a website keeps abreast of the latest in technology and content to ensure that it is a respected domain.”

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