car insurance results on Google are getting a shakeup as the company enters the lead generation game.on March 5, Google announced the launch of Google Compare for Auto Insurance. With the tool, Google delivers up to 14 sponsored listings from insurers with rate quote information. You can highlight what makes your business unique, whether that's an A rating in customer service or better discounts for safe drivers. And when users adjust their deductible or add additional cars to their quote, you can show updated pricing that matches their needs. Users can buy policies online or by calling an agent from their phones. MetLife and Mercury Insurance are among the initial advertisers.
