On Page Optimization
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It describes the factors which have an effect on the page or site listing in natural search results. These factors play a vital role in how easily it will be found by the target audience.
Some of the important factors are described below
- Using rich and short keywords in the URL.
- Paying attention to the title tag, filling in the ideal keywords for the title.
- Engaging the use of videos images and diagram and further enhance the website.
- Using the outbound links. This can help the search engines pick the site faster on relevant topics.
- Using the keywords in the first 100-150 words so the users will know the article is about the keyword.
- Loading speed plays an important role too, a recent survey shows that users will not revisit a site that took more than four seconds to load.
- Keeping a track on the various elements will allow for a detailed.
- Use of social sharing buttons and this will double the number of shares.
- Length of the content is also taken into account, content writers aim for a 1500 word content when try to produce competitive contents.
- Providing easy navigation and a clean simple site.
All these factors easily determine the importance the search engine will give for the site and way it will be ranked.
