SEO Copywriting

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The SEO copywriting is different from the standard copy writing. The principle followed is to create contents by looking at what search engines are looking at in terms of what people are searching for. The aim is to keep the required page in a good search position. This is only possible when the content has undergone a SEO scrutiny. The importance is given to key words as they help in

Building links
Submission in directories
Indexing in search engines
Reaching out to the target audience

Taking into account the right and relevant key phrases will help in better text ranking in the search engine. A good SEO writing will cover the following aspects of the search engine,

General trust - by submitting correct information from trusted sources
Number of links- only if the page is good will the links be created. This will give a better page ranking if more authentic links are present without using link farm or other ways to junk up the links.
Anchor text/ external links- sharing of the link will allow for more links to be created and only when the page reaches target audience will it be shared.

The final rule followed while SEO copy writing is to ‘create for humans and optimize for the search engines’.