Social Media marketing can be defined as a method for gaining traffic through social sites and networks. Moving a product or information through social sites will help new users discover interesting content which they might like. As social networks know what their users like and prefer, businesses use this to get their target audience. As these sites are easily accessible on all devices, the intended audience for that product will be large. The best part is unlike the other campaigns this one is inexpensive. It creates a platform where customers can talk to each other which will create a bigger fan base.
Advantages of using social media marketing are